I cannot believe August has arrived and is moving so fast. Stay with me summer. While I might normally suggest a beach read with a hot cowboy on the cover, August’s recommended read changed the way I view marketing and sales. You have to get a copy of this book if you are a writer. When I first started reading Firefly Magic: Heart Powered Marketing by Lauren Sapala, I thought she had written it personally for me. Yes, I’m a writer. Yes, I’m sensitive. Inside the guide, she address so many of the fears and common misunderstandings that I had about marketing and sales. The writing style is conversational and easy to understand, and the exercises at the end of each chapter help get the reader involved and clarify where he/she stands in the process.
I had an “ah ha” moment while reading “Firefly Magic.” I was at a author reading and signing and there was a book blogger/reviewer moderating. Normally, I never would have gone up and spoke with the reviewer, but I did after reading about finding my tribe and like-minded people in Firefly Magic. He turned out to be extremely friendly and interesting.
Chapter 8 titled “Deep Listening” was one of my favorites. The author wrote, “…people opening their hearts and sharing what makes them blossom and what shuts them down, to me, is more valuable than gold.” As a writer, I get that, and the fact that I can use it to go beyond writing and learn more about marketing and sales is truly helpful.
This book is amazing. If you are a writer, you need a copy whether or not you struggle with marketing and sales. There is so much wisdom written in the pages.
Lisa Acerbo, Author 